Privacy Policy

Copyright Fisherman's Friend 2017.

This information states our commitment to protect your privacy. Fisherman’s Friend (“Company” or “Abbreviated company name”) respects the privacy of all visitors to our web site, This Privacy Policy outlines how Company will collect and use information. This Privacy Policy was developed based on industry guidelines and standards as well as national laws and requirements.


I. What information do we collect?


Collected Information:

Company’s objective in gathering personal information is geared towards enhancing your experience using our website. This information facilitates the development of unique products and services that benefits our customers. This personal information promotes the deployment of features that are most relevant to our customers’ desires.


Personal Information:

In order to gain full access to the content on our web site, it is important that Company gather identifying information for all users of our website; such information may include but not be limited to: [full name, e-mail address, and home/business address, tax identification number]. If visitors elect not to provide the required information they may still access our website, but may be limited in accessing all areas of the web site.


Aggregate and Statistical Data:

Company collects certain data, such as internet log in information (the name of your web browser, the type of operating system and the pages visited at our site) as well as temporary files when accessing our site. The web log in information and temporary files do not collect personal information. The web log in information does not collect data such as name or e-mail address and is not used to identify our visitors.


Persons under 18:

Company does not knowingly allow individuals under the age of 18 to create accounts or access our website.


II. How Do We Use Collected Information?


Personal Information:

Collected personal information may be used for promotional and marketing campaigns, analysis of site usage statistics, for development of new product offerings, for improving site content and for the customization of services, content and layout. In some instances personal information may be used to deliver new information targeted to your interests, new services and special promotions. This use improves our site for visitors and customers. Company does not automatically collect personal information, but may combine non-personal information that is collected automatically (e.g., through web log data) with your prior submitted personal information.


Aggregate and Statistical Data:

We use web log information (such as your operating system, the name of your web browser, the pages visited at our site, etc.) for administrative purposes, web site redesign and configuration and to identify the most popular features. Web logs are used when necessary to identify individuals attempting to breach the security provisions of our website. If Company detects a violation of our computer security or an attempted to breach our server, secured data, or website, all relevant information will be shared with law enforcement agencies, and all additional actions necessary to ensure the security of our customers’ personal information will be taken.


III. The Transfer of Data and the Sharing of Information:


Information Sharing

With the exceptions as detailed below, Company will not trade, share or sell the personal information of our customers for use by any other business. However, statistical and aggregated data from our visitors may be shared with business partners. On occasion personal information such as; email address, may be shared with Company’s business partners for the purpose of better facilitating the delivery of a service. Our business partners may not use this data for any other purpose beyond those authorized by Company. These business partner services may include activities such as e-mail campaigns, fulfillment services or direct mailings.


Company ensures that every business partner with personal information agrees to acknowledge the same privacy accountability as Company.


Company reserves the right to share personal information when responding to duly authorized information requests where required by law or government authorities.


IV: Temporary Files:

Our websites are more responsive and enjoyable for our customers and visitors due to the use of temporary files. A small temporary text file is stored on your computer after visiting a website. Non-personal information is obtained from our customers and visitors by use of this technology. This process might include the recognition of several web page inquires from a computer which corresponds to the same visitor. Most browsers accept temporary files and cookies automatically, but can be configured not to accept them or to indicate when a temporary file and/or cookie is being sent.


Google Analytics:

Our websites use “Google Analytics”, a software program provided by Google Inc. (“Google”). Google Analytics uses cookies and text files that are stored on your computer or mobile device to help analyze your use of our websites. The information generated by the cookie about your use of our websites (including your IP address) is sent to a Google server in the U.S. and stored there. Google will use this information to evaluate your use of our websites, compiling reports on website activity for website operators and providing other website activity and internet related services. In addition, Google may also transfer this information to third parties if required by law or if third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by changing the settings on your browser. However, in this case, you may not be able to use all features of the Websites. By using our websites, you consent to the processing of data about you by Google in the manner described and for the aforementioned purpose.


Please note that we have chosen and activated the "IP – Anonymization" option when using Google Analytics on our Websites. This means that only shortened versions of IP addresses will be processed, in order to exclude a direct personal link to you.


Social Plugins and Links:

Our Websites use social plugins (the “Plugins”) provided by social networks (e.g. and The Plugins are identifiable by the logo or the respective social network. The Plugins enable you to set bookmarks on these pages and share the bookmarks with other users of social networks.


When you visit a page of our Websites that contain Plugins, your browser establishes a direct connection to the social network servers. The embedded Plugins provide the social network with the information that you have accessed the corresponding page of our Websites. If you are logged into the social network, your visit can be assigned to your social network account. If you interact with the Plugins, for example by clicking the Facebook “Like-Button”, or entering a comment, the corresponding information is transmitted from your browser directly to the social network and stored by it. Even if you are not logged into the social network, there is a possibility that the Plugins will transmit your IP-address to the social network.


For information on the purpose and scope of data processing by the social network, as well as your rights in this respect, and setting options for protecting your privacy, please visit the social network website’s privacy policy. We have no influence on the data gathered by the Plugins.


Our Websites further provide links to other sites. When you click on one of these links, you are leaving our Websites and visiting another internet site that we do not control and for which we cannot be responsible.


You should carefully review the privacy statements or policies on any other internet site that you visit or social network because those privacy statements or policies will apply and may be very different from our Policy. For further information on Plugins and the privacy policy of the providers please click on the following links:

Facebook like/share button:

Facebook, Inc., 1601 South California, Avenue, Palo Alto, CA 94304 USA;

You Tube button:

Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA;


V. Access to other web sites from our web site:

During your visit to our website you may have the opportunity to link to other websites. Please be aware that Company does not have any access, control, input or authorization over any of the materials or content contained at these websites. In addition, we are not responsible for, and do not endorse, the privacy practices, content or policies of any of these other websites.


VI. User Security Measures:

Company uses account information in a password-protected system as a security measure to protect user data. Company maintains a high level of data protection via safeguards such as data backup, audit controls, access controls and data encryption. This website and Company’s services meet the industry standards in order to enhance the security of electronic data transmissions. However, Company also urges its users to take precautionary measures in maintaining the security of their data. Users are encouraged to protect their user name and password, so that no other person may have access to said information. Additionally, if you use a public computer, always remember to log out after you are finished. If you are connecting through a potentially non-secure internet connection, you are doing so at your own risk, and it is the user’s responsibility to check beforehand as to that network’s privacy policy, as Company is not-responsible for any data break when a user accesses Company through a non-security internet connection.



VII. Privacy Statement Changes:

Company reserves the right to amend or revise our Privacy Statement at any time and without notice. In the event that this occurs, the revised information will be posted on our website. This Privacy Statement is not intended to, and does not create any contractual or other legal rights in or on behalf of any visitor to this website.


VIII. Accessing Personal Information and Complaints:

The files of our customers and clients are maintained in the most current and accurate manner possible. Please contact us to find out how to access your personal information and how to notify us about errors. We are committed to assisting our customers and visitors in obtaining an expeditious and equitable settlement of any conflicts or complaints about our privacy policies. You may contact us for additional information regarding this privacy policy by post mail to:


Company Name:

Attn: Online Privacy 

Fisherman’s Friend USA

4455 Genesee St.

Buffalo, NY 14225

[email protected]


IX. Customer Acceptance:

By using our website and services you acknowledge your acceptance of Privacy Policy and agree to the terms described with in this Privacy Policy. If you do not agree with our Privacy Policy then you should not use our services.